Friluft.dk sells outdoor clothing, hunting clothing and equipment.
All sales take place via e-commerce, which places high demands on
their webshop. It is therefore important that visitors to the
webshop are met by a page that lives up to the expectations of the
visit. That's why Friluft uses Shopvertize. In addition to being
able to deliver a unique experience for each customer, Shopvertize
also helps to act as a retail medium for suppliers to the webshop.
With Shopvertize, Friluft can easily and simply create a webshop that
appeals to the individual user based on data. Here, Shopvertize data
opens up the possibility of creating unique campaigns tailored to users
in specific target groups. This provides a dynamic webshop that improves
the user experience and sets Friluft apart from the competition in
a positive way.
At the same time, Friluft can strengthen its cooperation with suppliers
by giving them space on the webshop to market and promote themselves.
This creates a win-win situation for both the webshop and the supplier.
Nordisk Outdoor
Nordisk Outdoor is the company behind outdoor brands such as Yeti,
Madam Blå and Nordisk. For many years, Nordisk Outdoor has been
delivering high-quality outdoor equipment. Today, their brands are
sold to more than 20 markets worldwide. Through the webshop
nordisk.eu, their own brands are also sold to both Danish and
international customers. Here, the focus is on 3 defined target
groups - Spirit, Ambition and Addiction. Shopvertize helps to
segment unique messages to these 3 target groups.
Nordisk Outdoor can manage a wide range of messages on the webshop.
These messages are targeted to the individual user and thus provide
a dynamic webshop, to the benefit of both the user and Nordisk Outdoor.
It is not only on the webshop that Shopvertize contributes to optimization
at Nordisk Outdoor. With a large international dealer network, Shopvertize
makes it possible to export campaigns, which are then used directly
on the dealer's webshop. The advantage here is that Nordisk Outdoor
can now control the campaigns centrally, directly from the head office
in Silkeborg.
